For a small business raising money through a securities offering, the most significant difference between a public and a private offering concerns whether or not the offering may be advertised. Advertising includes all mediums, including radio, television, telephone calls, websites, meetings, and seminars. You should also be aware that if your business fails to raise the money it needs in a private offering, your business may be required to wait several months before it may raise the necessary funds in a public offering.
Will you need to advertise to sell securities in your business or will you be able to raise the money your business needs from those with whom you have a significant pre-existing business or personal relationship?
My business will need to advertise to raise the necessary capital.